Crowd Psychology – Must Reads!

Here are 3 great books on crowd psychology and manipulation that everyone should read:

1. The Crowd by Gustave Le bon – One of the best books written on crowd psychology. Benito Mussolini was said to have a copy of this book and the bible on his nightstand. The Crowd gives a clear understanding of how groups are capable of both great triumph and tragedy.

2. Extraordinary Popular Delusions and the Madness of Crowds by Charles MacKay. A famous trader in the early 20th century, Bernard Burach credited this book to his decision to liquidate all of his equity holdings prior to the 1929 market crash. What makes this book so special is how the situations described are so personal and specific that we come to understand that the world really has not changed much at all. Must read unabridged version.

3. Propaganda by Edward Bernays. Edward Bernays was a nephew of Sigmund Freud and influenced by Gustave Le Bon. In his book Propaganda he takes the many of Gustave Le Bon’s ideas and transforms them into tools to “Engineer Consent”. In his book Edward Bernays discusses the importance of starting the fire first then selling the extinguishers.

Just a couple of the many shoulders I stood on to write “The Art of Expectations“.

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